BJP’s ‘T20 formula’ for 2019: tea at 20 homes per worker

The BJP plans to use what it calls a “T20 formula” to win the 2019 general election, a senior party leader said. The idea, unrelated to cricket, is that every party worker should visit at least 20 homes in their area and talk about the Narendra Modi government’s achievements over a cup of tea.

Door-to-door outreach

The senior leader told the news agency PTI-Bhasha that workers had been asked to go to every village in their area and take tea in at least 20 households, so as to open a direct conversation with the public. MPs, MLAs and local and booth workers have been asked to raise awareness of government schemes in their areas.

Alongside the T20 formula, the party is relying on the “Har Booth Das Youth” programme, the NaMo app contact drive and booth-level teams. Every booth is getting a team of no fewer than two dozen workers for the “Ghar Ghar Dastak” campaign, which workers were asked to speed up after the BJP national executive meeting. The campaign will run in phases, counter the opposition’s narrative, present the government’s work over its 5-year term and outline plans for the next one.

The NaMo app push

Under the booth-level strategy, workers have been asked to bring more people onto the Narendra Modi (NaMo) app. Party sources said the target is 100 users at every polling booth, and that a new version of the app with a section on worker assignments, along with text, video and graphics, was expected the following week. The senior leader also said the party aimed to enrol 20 new members per booth from all classes and communities.

Background

Before the last general election, the BJP ran a technology-heavy campaign. Its best-known feature was the 3-D rally, in which projections allowed Modi, then the party’s prime ministerial candidate, to address several places at once.

What happened next

The BJP won 303 of 543 seats in the 2019 Lok Sabha election, and Narendra Modi was sworn in for a second term on 30 May 2019.

See also: Bharatiya Janata Party and election news.

Originally published on 18 September 2018. Rewritten on 9 October 2026.

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