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Political Social Media Management

Daily content in your own voice, advertising targeted to your constituency rather than the country, and a rebuttal desk that answers attacks before they set.

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Your opponent's version of you is the one voters are reading

Political narratives now form online long before they reach a newspaper. A candidate who posts occasionally, in English, with no plan for answering attacks, effectively concedes that ground to whoever is willing to occupy it. By the time an unanswered claim reaches the local press it has already circulated in a hundred WhatsApp groups, and it has been repeated often enough that denying it reads as defensive rather than corrective.

  • Daily content calendar
  • Constituency-targeted advertising
  • Rapid rebuttal desk
  • Regional language creatives
  • Reputation monitoring

What’s included

Daily content

A planned calendar of posts, reels and graphics in your voice, rather than sporadic bursts around rallies.

Constituency-level ads

Advertising targeted to your seat and its demographics, so budget is not spent on people who cannot vote for you.

Rapid rebuttal

Attacks and rumours answered within hours, while the claim is still forming rather than after it has settled.

Regional language creative

Content produced in the language your voters actually scroll in, not translated as an afterthought.

Reputation monitoring

Track what is being said about you across platforms and local groups, so nothing surfaces as a surprise.

Live event coverage

Rallies, padyatras and nomination filings covered as they happen, when attention is already on you.

How it works

  1. Audit and position

    Review existing accounts, fix handles and bios, and agree the voice you want to project.

  2. Build the calendar

    A monthly content plan tied to your campaign milestones and local issues.

  3. Run the ads

    Constituency-targeted campaigns with budgets set per phase of the election.

  4. Monitor and respond

    Daily monitoring with a rebuttal path for anything that needs an answer quickly.

Why IndiaVoteKar

We publish profiles of 786 sitting MLAs across four states and track every upcoming assembly election in India. Campaign work here is built on that election data, not on generic marketing tooling adapted after the fact.

Election data first

Constituency, party and incumbency data already in-house, so targeting starts from facts rather than guesswork.

Built for Indian seats

Booth and ward hierarchies, regional languages and Model Code timelines are the default here, not an afterthought.

Live in days

Campaign windows are short. Setup is measured in days, so you are reaching voters while it still changes the result.

Technology partner: political campaign services

Frequently asked questions

Do political ads need disclosure in India?
Yes. Political advertising on major platforms requires advertiser verification and carries a paid-for disclosure. Once the Model Code of Conduct is in force, pre-certification requirements also apply and spending must be reported. We keep records suitable for expenditure filing.
How much should a candidate spend on social media?
It varies with seat size and how contested it is, but social media is usually a modest share of total campaign spend and among the most measurable. The larger cost is consistent content production, not the advertising itself.
Should the candidate post personally?
The best-performing accounts read as though the candidate writes them, because voters detect corporate tone quickly. In practice the candidate sets direction and approves, while the team handles production and scheduling.
How fast can you respond to an attack?
Within hours during campaign season. Speed matters more than polish: a plain, factual response published the same day outperforms a carefully produced one that arrives after the claim has already circulated.
Which platforms matter for Indian seats?
It depends on the constituency. WhatsApp groups and Facebook still dominate in most rural and semi-urban seats, while Instagram and YouTube carry more weight with younger and urban voters. We recommend the mix after looking at your specific seat.

Also see: all campaign services · campaign cost calculator · constituency data · upcoming elections

Tell us about your campaign

We will call you back the same working day. No obligation.



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